Logo Design – a Peek Into Its Origin

Logo design, in today’s world, can prove to be an important factor for the success of a business or organization. Everyday we come across plenty of different types of logos. Some of them are quite popular like the ones of Coca Cola, Nike etc. These logos are, in fact, so popular that the company and its products cannot even be visualized without their logo. Then there are some logos that might not be quite popular but definitely creates a long-lasting impression on the viewer. And then there are probably plenty of more logos which we overlook and forget. Whatever the case is, the bottom-line is almost every company, product, website or service today uses some sort of logo, designed to target specific audience or create an impact.

But we hardly know how the concept of logo came into being. We hardly try to find out where this concept was first started or who masterminded the design of the first ever logo. Well, there are some pretty interesting facts about the origin and history of logo design.

The history of logo designand logos dates back to Greece in ancient times.

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The word “logo”, derived from the original word “logotype” means a name, symbol or trademark designed for easy recognition. Logo design history had its beginning as a cipher consisting of a single letter, and later a design or mark consisting of two or more letters intertwined. The cipher may be either all the letters of a name, the initial letters, or the surname of a person for use on stationery, business cards, or elsewhere.

Many early Greek and Roman coins bear the monograms or logos of rulers or towns. The most famous of these early logos is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O, and S; (Christ), usually with the A (alpha) and O (omega) of the Apocalypse on each side of the coin. The logo design further developed during the middle ages with more artistic and innovative implementations and increased commercial use.

In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. These early examples of logo design include masons’ marks, goldsmith’s marks, paper maker’s watermarks and watermarks for the nobility.

The emergence of the information age changed the outlook of logo design. Today, the general public has become aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity.

The mark of a good logo is how well it carries the brand image of a company. Because of the diverse nature of products and services offered by many businesses today, the need for new, unique logos is even stronger. Since logos are the carrier of a company’s visual image, a top-class logo design becomes crucial. A professionally designed logo is a must for anyone who has a business or product that they want to promote via any medium.

4 Modern Trends in Logo Design

Two most important vital parts of your marketing campaign are business brochures and advertising flyers. It is always important to do your brochures, cards and flyers with an overall design in mind. You want to project the image of your business that is favorable and will stick in the minds of your customers. The best way to do that is to have an interesting and unique logo, and to plant that on everything you print.

The next question arises, how to design a logo that is not only eye-catching and unique, but also modern. Well, the answer is to keep up with the latest trends of designing. Let us now look at the four hottest trends in logo design in today’s market.

Waves

Companies that want to project an image of fluidity and rapid movement might go for waves in their logos. These waves give positive images to customers and also make for attractive designs. The shape of the waves, and the fading color pattern usually used within them, are very adaptable to other types of items included in the logo. Waves have quickly raised up the ranks of popular logo designs.

Web 2.0

According to the definition in Wikipedia, Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information and collaboration among users.

Creativity, information sharing and collaboration – All three are important for a company trying to establish itself. But Web 2.0 is a trend, not a particular type of design. However, its popularity has risen so high in a short span of time that in the logo design business, Web 2.0 has come to be defined as any new, innovative and trendy logo.
There are certain features that distinguish Web 2.0 designs. They have bright colors, accurate icons and shiny surfaces.

Transparency

Transparency is the ability to see through something. This concept might not fit into logo design. You want your customers see your logo, not see through it. But transparency has two major benefits: it is easily adaptable to include other designs and it is wonderful at focusing a customer’s attention on particular spot.

3D Images

3D logo design has been in logo design for years. But logo designers face problems designing 3D logos. For one, making a 3D logo look the same on paper as it does on a computer is not always an easy task. But the new trend in 3D logos is to create an organic effect. The idea is to make the image appear alive and original at the same time, while not being overly intensive. This has become an effective technique in logo design.

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